The World Is Watching. What Side Are You On?
Right now — all across the country — people are waking up.
Every day, people are seeking safe ground. They’re tired of supporting businesses whose profits are quietly used to work against the very principles they believe in:
democracy, equity, human dignity, freedom, and justice for all.
Theyʼre paying attention to where their money goes. Theyʼre done funding companies that work against their values. Theyʼre asking powerful questions:
“Is this business on my side?” “Will you use my dollar to support my values — or work against them?” “ Will each dollar I spend bring friendship, or fund hate against me?
If they canʼt tell, they walk away, and so they should.
Because neutrality is no longer safe. Silence is no longer invisible.
And “just business” is no longer an excuse.
Givsly, PBC “The Rise of Conscious Consumers, 2025”-
“Found over 88% of U.S. consumers purchase from brands that align with their values”
The Lantern Shows Them The Way.
Just like the lanterns that once lit the path to freedom during the Underground Railroad, this symbol stands for something profound: a safe station. A place of shared values, where people know their money won’t be turned against them — but rather used to build the kind of world they believe in.
Your business can be that safe station.
When you display The Lantern, you send a powerful message in an instant:
“We are with you. We see you. We stand, together, for what you stand for, our values.”
In a marketplace where every business wears the same “uniform,” the Lantern sets you apart. It signals to every like-minded customer:
“You can trust us. Weʼre on your team.”
The Lantern Makes It Unmistakable.
It tells your customers — at a glance — what you stand for.
It tells them youʼve taken the Pledge to uphold democracy, equity, human dignity,
freedom, and justice for all people.
It tells them they can trust you.
The Lantern is more than a logo. Itʼs a signal.
A safe harbor.
Above all, itʼs a promise kept. And further yes, itʼs a movement.
And If Youʼre Not Showing The Lantern... What Are You Showing?
In times of moral clarity, inaction is a message. Silence is a side.
And consumers are done guessing.
If you wonʼt show them where you stand — Theyʼll assume you stand somewhere else.
Itʼs about giving people a way to recognize their friends and allies, and a place where their money wonʼt be turned against them.
License The Lantern. Be The Beacon
If you’re ready to lead — in your values, and in your market — then join and network with the businesses proudly displaying The LanternTM symbol.
Givsly, PBC “The Rise of Conscious Consumers”-
“Found over 88% of U.S. consumers purchase from brands that align with their
values”
“55% say they feel more loyalty to brands that publicly share their values”
Take the Pledge. Get the License to BECOME A STATION MASTER. Show the World, Now Is Your Time To Shine. Let them see you, so they can rush in and raise you up together.